01 · Problem
What was stuck
“All-in-one” can read as unfocused. Merchant acquiring, consumer wallet, and B2B white-label need distinct entry points without three separate brands.
All case studiesFintech · Turkey
Sipay: Stripe-like payments and wallets for emerging markets
Istanbul-born platform with 6.3M wallet users and 25K merchants — embedded finance, FX, and white-label card issuing beyond Turkey.
At a glance
6.3M
Wallet users
25K
Merchants
White-label ready
Model
sipay.com.tr
Live
Merchant payments
The story in 60 seconds
02 · What we did
How we shipped
Segmented homepage pathways for merchants vs wallet users vs fintechs needing white-label. Partnership proof (Visa, Mastercard, Trendyol) and profitability narrative support expansion markets.
03 · Takeaway
Why it mattered
In emerging markets, payments without wallets and remittances is only half a product.
Sipay’s thesis: Stripe solves one slice; emerging markets need wallets, loyalty, remittances, and white-label issuing in one stack. Series B expansion made the multi-product story urgent.
More from this build
Consumer wallet
Embedded finance
Built with
Production stack
React.js
Next.js
TypeScript
Node.js
PostgreSQL
