01 · Problem
What was stuck
BNPL brands sound identical until you show merchant coverage, repayment clarity, and regulatory standing. Expanding beyond BNPL risks confusing users who only came for four payments.
All case studiesBNPL · UAE / GCC
Tabby: shop now, pay later — and now digital money management
UAE/KSA BNPL used across 65,000+ brands, expanding under a Stored Value Facilities licence into cards and money management.
At a glance
65K+
Merchants
UAE · KSA+
Markets
Stored value
Licence
tabby.ai
Live
Checkout BNPL
The story in 60 seconds
02 · What we did
How we shipped
Kept checkout simplicity primary, then layered “era of shopping” lifestyle narrative and merchant discovery. Business signup path stays separate from consumer app download — two funnels, one brand.
03 · Takeaway
Why it mattered
In the Gulf, installment trust is earned brand by brand — 65,000 logos beat one slogan.
Tabby started as installments at checkout and is expanding toward a broader consumer finance surface. Merchant density and app reviews are the trust engine; the new licence changes what the product can become.
More from this build
Merchant network
App & wallet
Built with
Production stack
Next.js
React.js
TypeScript
Tailwind CSS
Node.js
