01 · Problem
What was stuck
Beauty software is crowded with clunky back-office tools. Fresha wins when booking feels consumer-grade and payments/marketing don’t require a second vendor.
All case studiesBooking SaaS · United Kingdom
Fresha: booking and payments for beauty and wellness
London-born platform for salons and spas — scheduling, payments, marketing, and a consumer marketplace in one system.
At a glance
London
HQ
SaaS + marketplace
Model
Beauty · Wellness
Vertical
fresha.com
Live
Client booking
The story in 60 seconds
02 · What we did
How we shipped
Split narratives for business software vs discover-and-book marketplace. Emphasized free-to-start economics for salons and polished booking UX for clients; payments and memberships as natural extensions.
03 · Takeaway
Why it mattered
If the client booking flow feels like 2012, the salon churns — no matter how powerful the back office is.
Fresha serves two users: the salon owner running the business and the client booking a cut. Dual-sided products fail when either side feels like an afterthought.
More from this build
Salon ops
Payments & growth
Built with
Production stack
React.js
Next.js
TypeScript
Node.js
Tailwind CSS
