01 · Problem
What was stuck
European SME banking is regulated and comparison-heavy. Pricing tiers (Solo → Grow), cashback caps, and e-invoicing standards must be honest — founders notice when fine print hides in tabs.
All case studiesSME Banking · Europe
Finom: German IBAN, e-invoicing, and cashback for European SMEs
200K+ European freelancers and SMEs — German IBAN, XRechnung/ZUGFeRD e-invoices, multibanking, and up to 3% cashback.
At a glance
200K+
Users
~24 hours
IBAN
XRechnung
Invoicing
finom.co
Live
Account opening
The story in 60 seconds
02 · What we did
How we shipped
Led with IBAN speed and invoicing ROI (“paid 20%+ faster”), then cards, multibanking, and accounting integrations. Plan comparison tables stay readable; security (BNP Paribas safeguarding, GDPR EU hosting) closes trust.
03 · Takeaway
Why it mattered
Morning at the notary, afternoon with a working IBAN — the product story has to match that tempo.
Finom’s promise is operational: open online, get a German IBAN fast, invoice in compliant formats, and stop juggling bank portals. Expansion across the EEA made localization and plan clarity critical.
More from this build
E-invoicing
Cards & cashback
Built with
Production stack
Next.js
React.js
TypeScript
Tailwind CSS
Node.js
