What was stuck
Secured lending UX walks a line: clarity on rates and guarantees vs. anxiety about losing a car or home. Partner channels (e.g. digital banks) need white-label-ready flows.
São Paulo fintech specializing in secured loans — vehicle and home equity — with major distribution partnerships across Brazilian digital banking.
At a glance
Brazil · LatAm
Market
Auto · Home equity
Products
Secured lending
Model
creditas.com
Live
The story in 60 seconds
Secured lending UX walks a line: clarity on rates and guarantees vs. anxiety about losing a car or home. Partner channels (e.g. digital banks) need white-label-ready flows.
Plain-language collateral education, calculator-led discovery, and status tracking through long underwriting cycles. Partner integration surfaces designed as embeddable chapters, not a second brand.
Secured credit converts when the risk is explained like a human, not like a contract PDF.
Creditas democratizes quality credit by underwriting against assets Brazilians already own. The product must explain collateral without scaring applicants — and keep partner embeds clean.
More from this build
Collateral flows
Applicant status
Built with
Production stack