01 · Problem
What was stuck
Insurance journeys die on opaque wording, weak trust signals, and endless steps. Amenli needed a brand-forward experience that still carried real policy complexity without dumping it on the shopper.
All case studiesInsurTech · MENA
Amenli: insurance coverage that buyers can actually understand
Egypt-facing insurtech where trust, plain language, and a calm purchase path matter more than feature density.
At a glance
MENA insurtech
Market
Trust + clarity
Focus
Quote → cover
Journey
exp.amenli.com
Live
Coverage storytelling
The story in 60 seconds
02 · What we did
How we shipped
Mapped quote-to-policy flows with local compliance constraints in mind, then engineered a Next.js front end with hierarchy that sells coverage before it asks for paperwork. Partner and claims surfaces stay ready without cluttering the first session.
03 · Takeaway
Why it mattered
Trust is the product. Every screen had to feel as solid as the coverage it sells.
Amenli sells coverage in a market where buyers abandon forms the moment language turns legalistic. We rebuilt the product surface around clarity — coverage storytelling, progressive disclosure, and conversion paths that feel as solid as the policy itself.
More from this build
Plan comparison
Trust & conversion
Built with
Production stack
Next.js
React.js
TypeScript
Tailwind CSS
Node.js
